Your results: preparing the market for your product
Industry Best Practices
Social marketing strategies can create a network effect in small patient communities and, in particular, rare diseases. Identifying patient opinion leaders and leveraging their expertise in various social media platforms are cost-effective means of building interest in the brand at the time of launch.
case study capsule
A rare disease organization in the nephrology space was looking to increase nonpersonal promotion at the start of the COVID-19 pandemic. Utilizing a combination of proprietary data and marketing automation, social marketing, and email marketing tools, we were able to geolocate patients at the time of diagnosis and provide timely branded and unbranded emails to the physician. This resulted in an email open rate 4 times the industry norm and a click-through rate 8 times the industry norm. In one case, a pediatric nephrologist engaged through emails 14 times over a 5-month span during a time when there was no rep access.