Benchworks Health Consulting




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who we are

BW Consulting - Your partners
for launch and beyond

Part of the BW Health Group family of companies, BW Consulting is an outcomes-focused healthcare consultancy — a collaboration of management consulting principals, former biopharma brand executives, strategists, technology experts, and scientists. With over 20 years of experience in rare disease, gene therapies, and emerging biologics, BW Consulting has launched over a dozen brands leveraging a data-driven omnichannel approach. BW Consulting uniquely builds commercial strategies starting at the patient level. By leveraging the latest machine learning tools to analyze millions of real-world de-identified patient records, BW Consulting provides solutions that drive outcomes.

Learn more

svg-icon Only 20% of products improve their sales trajectories 6 months post launch.*

There is no substitute for effective prelaunch preparation — ever.

We can help you, your brand, and your organization accelerate your product launch capabilities. Get started by answering a few questions to discover your launch priorities .

Start now

*IQVIA Launch Excellence VI (2019).

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What We've Done

Digital Drivers

Our multichannel marketing strategy and approach to nonpersonal promotion during the pandemic has enabled clients to achieve their goals without interruption. For example, one client experienced:


industry benchmark
click-through rate

14 email engagements

from one HCP over a
5-month span during a time of no rep access

See case study